Theory and context

30/10/2017

Types of Advertising

Adverts-Used to persuade you

-          To change your view

-          To entertain you

Narrative advert – Tells you a story in a linear or non-linear way.

Realist -                Draw its power from the portrayal of realistic or ‘real life’ events.

-          Appearing with a story to be both believable and realistic.

Non Realist - Will have the creative freedom to indulge in the conclusion of aliens, super humans.   

Blue smarties - Counts as a non-realist advert.

Informative – Contain public service information.

30 sec short – give a lot of information very quickly.

05/11/2017
Advertising – ‘Guinness’ + one other  

The Guinness advert

The Guinness advert is showing how after 3 men have had a sip of beer in a pub how they go back in time. The men than move backwards out the bar and onto the streets. Than they walk backwards onto the road and their clothes have started to come ripped and the building start to deconstruct themselves. Than we get a sky view of how the city of London was looking like before it shows the present and then moves into the past. Than the 3 men are near an ice glacier. Then goes back in time and then there clothes go off and they are left in animal skin loincloth.

On your Child's Life

This advert is about how 15 children died in house fires. The adverting company use a child to put a point through saying it could be anyone that can be in a housefire. The boy is put in a house which has been completely burnt to show the effect of a housefire. The boy at the start is using his hand to drag some fire ash which was on the kitchen worktop onto the floor. Than the boy is than speaking about how parents should make a promise and the promise was ‘I swear on my child’s life to test my smoke alarm on clock change day, to give my family the best chance of surviving a house fire’. The boy is put in clothes which look like they were in the fire to put a clearer picture through. Ten the boy asks the parents did you promise didn’t you in a worried tone and then says you can turn back time. Then the advertising company moves the camera around on the room which was in flames in a house fire.